Lalique Hôtel
hospitality branding & packaging
Savor the elegance of the 19th century with a connection to our modern world. Leisure, Luxury, Lalique.
COURSE/
Logo & Packaging

PROJECT NAME/
Hotel Branding

DURATION/
5 Weeks

INSTRUCTOR/
Bradford Prairie
Candice Lopez

DATE/
Fall 2019

OBJECTIVE/
Located in Polanco, which is considered the Beverly Hills of Mexico city, Lalique infuses art deco and modern art into the architecture and every aspect of its interior design. Inspired by the second Mexican empire of the 19th century, business travelers will enter a sublime space of peace and relaxation amidst the hustle and bustle of the big city without giving up any of the luxury of modern living.


SOLUTION/
As a hotel dedicated to luxury and relaxation, every detail from color palette to typeface is carefully chosen to combine the aesthetics of royal decoration and modern design. The Space Blue color was chosen to represent a bold character and trust to guests balancing it with Pearl White to show elegance. Gold is the accent to ensure wealth. The primary typeface is Bodoni 72 is a highly contrast serif used to emphasize the rational thinking of forward thinking and bringing nostalgia from past to present. Julius Sans One is a san-serif typeface, creating a modern feel and clean look to Lalique. The patterns were inspired by the amazing work from Rene Lalique and French culture.


PACKAGING/
The packaging for Lalique Hotel Brand was created to have refillable and sustainable toiletries for each room. The bottles are made from recycled plastic and all of our paper products, including our toilet tissues are made from bamboo in an effort to help the environment. The design on the bottles are simple with an accent of gold to evoke cleanness and elegance.
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