Plantree
logotype, icons, meme, page layout
COURSE/
Graphic Design II
PROJECT NAME/
Icons for Awareness
DURATION/
4 Weeks
INSTRUCTOR/
Chitra Gopalakrishnan
DATE/
Spring 2023
OBJECTIVE/
Plantree is a campaign to raise awareness about Urban Green Spaces in our city. The project required 4 deliverables an icon, poster, meme, and slogan to convey the community in start planting trees and take action in our neighborhoods.
SOLUTION/
Plantree icon was based on how trees help us to live a better life. They benefit our lungs, and health, and give clean air to our lungs. The icon uses gestalt to convey the message at first glance. The color palette had to be a maximum of three colors to enhance the visual integration of the different parts. The slogan is to promote what trees give us and what we give them. The meme is a pop culture scene from Star Wars to convey the community how critical this is.
Plantree icon was based on how trees help us to live a better life. They benefit our lungs, and health, and give clean air to our lungs. The icon uses gestalt to convey the message at first glance. The color palette had to be a maximum of three colors to enhance the visual integration of the different parts. The slogan is to promote what trees give us and what we give them. The meme is a pop culture scene from Star Wars to convey the community how critical this is.
meme
app icon
other projects