UX / UI design, research, page layout, branding
Map and Guide
Lively is an application for adults that are looking for things to do in their town that doesn't involve alcohol. Lively is a sophisticated, innovative, and fully diverse of suggestions to explore in the hometown. Lively features outdoor and indoor places, reviews, and an option to plan your day.
In order to create a user-friendly app the aesthetic had to be simple and clean. The personas were created to give us an insight into the design process. Lively has two typefaces to convey trust and friendliness. Matrix II OT is only for display and F37 Neuro is used for the copy for easy readability. The colors of this app are shades of black and tints of white to include all genders and tastes.
final design + prototype
The goal for the prototype is to have an easy user experience that can navigate and find their desired place to spend their evening indoors or outdoors with friends.