typography, branding, packaging
Social Media Marketing World is the largest social media marketing conference hosted by Social Media Examiner held in San Diego, California. The conference focuses on the latest trends in social media, how to connect with customers, increase sales, drive traffic, and generate awareness of your business. SME is constantly updating their participants with new content, but they have forgotten about the branding of their conference.
A new rebrand was created to make Social Media Examiner conference more appealing to its audience. Reconnect is the new name to remind everyone that connection is an important step to improve business. The brand uses rich energetic colors orange, hot pink, grey, and beige to persuade creative inspiration, motivate action, communicate energy, and being practical. The Geogrotesque typeface was used to modify the speakers' names and logo due to its geometric structure and subtle round edges. This communicates a warm and friendly feel to the conference. The image treatment is helping our audience to feel trendy and young.